The company was founded in 2012 by Bill Travis. The operation was in place before that time as a hobby for about three years. As time progressed, Mr. Travis increasingly received requests and orders for the food he smoked. Mr. Travis began entering competitions, and after several placings, was recognized by those not only outside of his local “fan base” but by BBQ enthusiasts statewide.  In 2012, Mr. Travis retired from his profession of 25 years in the jewelry industry and converted his “hobby” into a restaurant business.  Shortly thereafter, Wholly Smokin’ BBQ was placed on the SC BBQ Trail.  In 2013, Mr. Travis was approached by an investor, Andy Jeffords, who shared in the same dream of taking Wholly Smokin’ BBQ & Ribs to the next level.  Today, we are excited to be relocated to the historic district of Florence. We are happy to be a part of the revitalization of downtown Florence, as we are certain these efforts will bring growth and new life to the downtown area.


Bill’s ribs won 3rd place in 2010 and 2nd place in 2011 at the Black Creek Blue Jeans BBQ Festival in Hartsville, SC.  Also at that festival, his pulled pork placed 2nd in the People’s Choice Awards.  In 2012, Bill placed 3rd for his BBQ in the Big Brothers/Big Sisters Cook-Off.

IMG_2180 DAD BBQ 2

 Mac Madness 2014 Collage

Since Bill has opened, he has won several more awards.  The first was from The News Journal for the BEST RIBS in Florence.

News Journal Award 2013

Most recently, he was awarded BEST BBQ in the 2013 Best of The Pee Dee Competition.

Best of Pee Dee 2013

Wholly Smokin’ BBQ & Ribs Loves giving back to the community.  Three big events in Florence every year that Wholly Smokin’ is sure to be a part of include The Taste of Florence (a fundraiser for The King’s Academy), The Taste of The Symphony (a fundraiser for the Florence Symphony), and The Bone-E-Fit (fundraiser for the Florence Humane Society).

The Taste of Florence 2012

Taste of The Symphony 2010 The Taste of The Symphony

Team Wholly Smokin'!