Wholly Smokin’ was founded in 2012 by the late Bill Travis.


The operation was in place before that time as a hobby for about three years. As time progressed, Mr. Travis increasingly received requests and orders for the food he smoked. Mr. Travis began entering competitions, and after several placings, was recognized by those not only outside of his local “fan base” but by BBQ enthusiasts statewide.

In 2012, Mr. Travis retired from his profession of 25 years in the jewelry industry and converted his “hobby” into a restaurant business.  Shortly thereafter, Wholly Smokin’ BBQ was placed on the SC BBQ Trail.  In 2014, Wholly Smokin’ BBQ & Ribs made a major move to take it to the next level…we moved into the historic district of downtown Florence.

In 2017, we lost Bill. But his wife, Jackie, and children, Andrew & Sarah, chose to keep the restaurant open and honor his legacy. Jackie, who had been in the wedding cake business since 2010, believes that “presentation is everything” and carries on Bill’s tradition of excellence in and out of the restaurant. Jackie’s attention to detail is impeccable and she is known throughout the region for her follow-through and personal commitment to each customer/job.

We are happy to be a part of the revitalization of downtown Florence, as we are certain these efforts will bring growth and new life to the downtown area.

Whether you are a native Florentine or just passing through, we encourage you to stop by and see us for lunch or dinner.  Even if BBQ isn’t “your thing”, we have something for everybody!

Wholly Smokin’ loves giving back to the community.  Every year, Wholly Smokin’ is sure to be a part of the following events:

  • McLeod Regional Medical Center’s “Chef & Child” (fundraiser for the Children’s Hospital)
  • The Lucky Shamrock Festival (fundraiser for the Junior League of Florence)
  • Heart Ball (American Heart Association annual fundraiser)
  • Francis Marion University “Arts International”
  • The SC Pecan Festival
  • Keep Florence Beautiful (KFB) Brew Fest
  • March of Dimes/March for Babies
  • Merry Marketplace (a fundraiser for the Junior League of Florence)
  • Lip Sync Battle (a fundraiser for the Florence Literacy Council)
  • McLeod’s Rock for Kids Fundraiser
  • The Taste of The Symphony (a fundraiser for the Florence Symphony)
  • Florence After Five (Downtown Festival that draws thousands to enjoy music, food, drink and friends)
  • The Bone-E-Fit (fundraiser for the Florence Humane Society)
  • Cinco De Mayo (Fundraiser for Habitat for Humanity)
  • Grateful Dog Benefit Concert (fundraiser for the area Humane Societies)

Other Events that Wholly Smokin has taken part in:

  • Taste of Florence (fundraiser for The King’s Academy)
  • Play Me I’m Yours
  • NSX Car Display
  • Fireball Run (Missing Children Awareness)
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